Researches and writes the guides that keep the UK vape industry up to date new devices, wholesale pricing, and the rules that shape what retailers can sell.
0Guides Published
0Years in Vape Retail & Content
0Based · Manchester
About Us
Sam Wilson covers the full range of content on the Vape Zone Wholesale blog new device launches, wholesale buying guides, retailer advice, and the UK vaping news that affects what shops can stock. Sam's job is to keep that coverage accurate and current, not just published.
Each guide is built on research rather than spec sheets alone: comparing real charging times, puff counts, and performance across brands like Hayati, Crystal Prime, and R and M, so the numbers hold up whether you're a wholesaler placing a bulk order or a retailer deciding what to put on the shelf.
Sam also tracks UK vaping regulation closely, since it's usually the first thing on a retailer's or wholesaler's mind: what's legal to stock, sell, and advertise right now — and what's about to change.
"If a guide can't help someone decide what to put on their shelf, it's not finished yet."
— SAM WILSON
The Journey
2022
Started in vape industry research
Began researching devices, pricing, and market trends across the UK vape industry, the foundation for the detailed, evidence-based writing Sam does today.
2024
Moved into full-time content writing
Started producing device guides, comparisons, and wholesale advice, turning research and testing into structured content for retailers and wholesalers alike.
2025
Joined Vape Zone Wholesale
Took on the blog full-time, covering new device launches, wholesale buying guides, and UK regulation as it develops.
2026
Today
Still testing every new pod kit before it lists, and still answering wholesale questions directly from retailers.
Areas of Expertise
Device Knowledge
Charging behaviour, puff counts, coil types, and how new releases actually compare against what's already on the shelf.
Wholesale Buying
Stock recommendations, bulk pricing logic, and which lines actually move for independent retailers versus larger chains.
UK Compliance
Age-of-sale rules, the disposable vape ban, and what retailers need in place to stay on the right side of current law.
Retail Trends
What's actually selling this quarter, and which flavours or formats are worth taking a chance on before they peak.
